Comprehensive Market Feasibility Analysis

COMPREHENSIVE MARKET FEASIBILITY ANALYSIS

Paradigm Senior Living can tailor the scope and cost of your project feasibility study to meet investor-lender underwriting requirements. By delivering the right scope and depth of information to the right parties at the right time we can save you time and money in the feasibility/funding process.

Market Studies may include any or all of the following components:

Part I - General Market Research

1. Geographic Market Conditions
2. Site Location Maps
3. Local Economic Trends and Population Trends
4. Trends in Population by Age
   Definition of Primary and Secondary Market areas

Part II - General Demographic Research and Analysis

1. Collection, Tabulation and GIS Color Mapping of Demographic Data Primary and Secondary market Areas:
• Market Depth of Senior Population by Age (75+) and Income ($25,O00+)
• Market Depth of Caregiver Population by Age (45-64) and Household Income ($50,OOO+)

Part III - Specific Primary Market Demand Research and Analysis

1. Estimated Non-Institutionalized Population 75 + age Group
2. Size of Non-Institutionalized Population 75 + age Group by Income
3. Demand for Personal Care (Assisted Living) by Rent Level
4. Demand for Independent/Congregate Care by Rent Level
5. Demand for Assisted Living and Independent Living based on Caregiver Market
6. Demand for Non-Institutional Dementia Care

Part IV - Competitive Analysis

1. Detailed Competitive Profile - Existing Facilities
2. Detailed Competitive Profile - Proposed senior housing services and projects
3. Detailed Analysis of Secondary Competitive Marketplace (Alternative Care and Housing Options)

Part V - Conclusions and Recommendations

1. Market Analysis Conclusions
2. Potential Market for various levels of senior housing and services
3. The Effect of Current and Future Supply
4. Required Penetration Rates
5. Recommended Best Senior Housing Use of the site
   Overview and Recommendations of Units and Services

Part VI - Recommended Specific Facility Prototype

1. Resident Apartments - Unit Size & Mix
2. Service Program Components
3. Ancillary Services
4. Regulatory Issues
5. Management - Marketing Issues

Estimated Completion Time: 45-60 Days from the date of engagement.